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Last Updated: [15th September 2025]
Varenya Elixir Limited (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website [www.varenyaelixir.com] or purchase our skincare products.
Data Controller:
Varenya Elixir Limited
Suite 16 Winsor & Newton Building
Whitefriars Avenue, Harrow HA3 5RN, London, United Kingdom
Email: care@varenyaelixir.com
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect and process the following categories of personal data when you interact with our website or services:
| Category | Examples |
|---|---|
| Identity Data | Full name, date of birth, title |
| Contact Data | Email address, telephone number, billing and delivery addresses |
| Transaction Data | Purchase history, payment details (processed securely by third-party payment gateways – we do not store card information) |
| Technical Data | IP address, browser type, device information, cookies, and analytics data |
| Marketing & Communication Data | Newsletter subscriptions, marketing preferences, competition entries |
| Product Feedback | Product reviews, testimonials, or images voluntarily submitted |
| Sensitive Data (if applicable) | Skin type or allergy information only when explicitly provided by you for personalised recommendations — processed with your explicit consent |
We collect personal data when you:
Register an account or place an order
Subscribe to our newsletter or marketing communications
Contact our customer service team
Leave product reviews or participate in surveys and promotions
Browse our website (consent to cookies and analytics)
We process your data under one or more lawful bases under Article 6 of the UK GDPR:
| Purpose | Legal Basis |
|---|---|
| To process and deliver your orders | Contract |
| To provide customer service and respond to enquiries | Legitimate interest / Contract |
| To send marketing or promotional materials | Consent |
| To improve our products, services, and website | Legitimate interest |
| To prevent fraud or abuse | Legitimate interest / Legal obligation |
| To comply with tax and accounting regulations | Legal obligation |
| To process allergy or skincare data (if provided) | Explicit consent (Article 9 UK GDPR) |
We use your data to:
We do not sell or rent your data to any third party.
We may share data only with trusted service providers who act as data processors under written contracts, such as:
Each partner is bound by confidentiality and security obligations and may only use your data according to our instructions.
Some service providers are located outside the UK (e.g. United States). Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:
Our site uses cookies and similar technologies to:
You can control cookie preferences via our Cookie Settings Panel or through your browser. For full details, please refer to our Cookie Policy.
We retain personal data only for as long as necessary to fulfil the purposes outlined above:
| Data Type | Retention Period |
|---|---|
| Customer account and transaction records | 6 years (after last purchase) to comply with tax laws |
| Marketing and newsletter data | 3 years from last interaction or until withdrawal of consent |
| Product reviews and testimonials | Up to 5 years or until you request removal |
| Customer service communications | 2 years after resolution |
Data may be archived with restricted access if required for legal obligations or dispute resolution.
We use appropriate technical and organisational measures to protect your data, including encryption, secure servers, firewalls, and restricted access controls. However, no online system is entirely risk-free. You are responsible for keeping your password and login credentials confidential.
Under UK GDPR, you have the right to:
To exercise your rights, please contact:
Email: care@varenyaelixir.com
Postal Address:
Varenya Elixir Limited,
Suite 16 Winsor & Newton Building,
Whitefriars Avenue,
Harrow HA3 5RN
London
If you believe your data protection rights have been violated, you may file a complaint with the:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Helpline: 0303 123 1113
We encourage you to contact us first so we can resolve any concerns directly.
Our site may contain links to third-party sites (e.g. Instagram, Google Reviews). We are not responsible for their privacy practices and recommend you review their policies before submitting personal data.
Our website and products are not intended for children under 16. We do not knowingly collect personal data from minors. If we discover that we have collected data from a child, we will delete it immediately.
We may update this policy periodically to reflect legal changes or business developments. Any major updates will be communicated on our website with a revised effective date.
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